Station Profile

Format & Call Letters

Agriculture News/Talk/Weather Programming

Format Description

Eagle Radio is your one-stop shop in the Salina Kansas area for all things farm, news, and weather!

Agriculture generates 20 percent of the U.S. gross national product. Located in one of the world's largest wheat-producing areas, Salina is a regional trade center for north-central Kansas. 

Eagle Radio Salina is dedicated to being Salina Kansas area agriculture source. From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture news you need to best manage your business.

Farmers and ranchers listen to Eagle Radio Salina for farm news, weather, markets, and ag information. In fact, According to Brownfield Ag News found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

Eagle Radio Salina reports on farm and ranch news including poultry, dairy, beef, horses, sheep, row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions and more for ranchers and producers.

Eagle Radio Salina is locally owned and strives to bring content to the airwaves that farmers in a saturated market can rely on daily. We keeps listeners informed.

For those in agriculture, Eagle Radio Salina provides the most comprehensive coverage of markets, farm news and coverage of local, statewide and national events. If agriculture needs to know, they turn to Eagle Radio Salina.

Eagle Radio Salina delivers Ag News that connects producers with consumers. More ranchers & farmers listen to Ag Radio more than any other radio format!

Eagle Radio Salina is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag News/Talk Format is the No.1 format to market to producers & farmers.
- The Ag News/Talk Format targets adults aged 35 + and producers 25+.
- The Ag News/Talk Format has some of the most educated and affluent listeners.

Eagle Radio Salina Ag News Talk format is a very effective way to reach new customers with a high disposable income.

Eagle Radio Salina Listener Profile

Eagle Radio Salina targets listeners in their prime spending years.

The Eagle Radio Ag listener:

- Are the decision-makers of their household and/or farm.
- Are loyal and listen for long periods of time.
- Are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: The majority of Eagle Radio Salina's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of Eagle Radio Salina's listeners are married or engaged.

Occupation Profile: Eagle Radio Salina targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The Ag News/Talk Format attracts listeners that are well educated. The majoriety have attended or completed college.

Activities: Eagle Radio Salina attracts listeners who are very active participating in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking. Eagle Radio lsteners enjoy going out to music concerts, sporting events, bars and restaurants.

Investments: Eagle Radio Salina targets listeners who have high incomes, are home owners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Eagle Radio Salina listeners are a demographically appealing group that includes high income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with Eagle Radio Salina.

 
Consumer Spending And Investment Profile

Eagle Radio Salina's News/Talk/Sports Radio format attracts consumers that spend heavily in the following categories in the past year.

Many of Eagle Radio Salina's listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

Eagle Radio Salina targets listeners with retail purchasing power.

Eagle Radio Salina Listeners Have Spending Power!

Eagle Radio Salina targets home owners. A huge category with these consumers is home improvement.

Home Spending: Eagle Radio Salina listeners spend heavily in these areas.

- Interior painting/wall paper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

 Eagle Radio Salina Ag News/Talk/Sports Radio targets listeners with purchasing power.

Eagle Radio Salina Listeners In The Past Year:

- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, and HDTV's.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.

Eagle Radio Salina listeners are in their prime income and spending years.

Eagle Radio Salina Is Built For AG Advertisers

Ag Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

Ag Talk radio is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

Ag Talk radio is a resource. Because listeners use it for Ag news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

Ag Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

Eagle Radio Salina is  unique from other radio formats. Due to the nature of this format, people listen to Eagle Radio Salina differently.

Eagle Radio Salina is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events and stories. 

Eagle Radio Salina listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on Eagle Radio Salina.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must buy for advertisers wanting to increase business.

Eagle Radio Salina is built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station making Eagle Radio Salina a great investment to help you get more customers.

The Eagle Radio Salina News Talk format is one of the strongest radio formats for farm news in USA today!

The Eagle Radio Salina Line-up Monday To Friday

Eagle Radio Salina features some of the most highly listened to Ag talk in the Salena area. Our News Talk programming features: