Station Profile

Format & Call Letters

Contemporary Hit Radio (CHR)  - KJCK FM

Format Description

Power Hits 97.5 is your #1 Hit Music Station Rocking Manhattan, Junction City, Salina, and surrounding areas. 

Reach thousands of active consumers each week with POWER HITS 97.5

POWER HITS 97.5 is Salina only CHR/Top 40 station that plays all contemporary hits from today’s biggest stars.

POWER HITS 97.5 targets women 18 to 49 years of age and Adults and Women 18 to 34.

POWER HITS 97.5 targets affluent females in their prime spending years. 

POWER HITS 97.5 Artist Profile: Artists include Ed Sheeran, Jason Derulo, Maroon 5, Demi Lovato, Taylor Swift, The Weekend, Fall Out Boys, Rihanna, Bruno Mars, Lil Jon, Paramore, Jay-Z, Eminem, Katy Perry, One Direction, Pitbull and more. 

POWER HITS 97.5 is committed to its continued level of involvement in the community. POWER HITS 97.5 provides the perfect atmosphere for successful advertising: a potent and effective sales force, and loyal support staff dedicated to providing quality service.

Market your business to over 47,000 Adults 18+ every week.

POWER HITS 97.5's CHR format is America’s No. 1 format by weekly cume.

Demographic Profile 

POWER HITS 97.5 delivers listeners with a high disposable income in their prime spending years.

Age::POWER HITS 97.5 targets adults 18-49.

Ages: 18-24  28%
Ages: 25-34  30%
Ages: 35-44  22%
Ages: 45-54  13%
Ages: 55-64  5%
Ages: 66+ 2%

Gender: Females 12+ living favor the POWER HITS 97.5 format. 

- 57% of POWER HITS 97.5 listeners are female while 43% are male.

Household Income: POWER HITS 97.5's listeners have earning power.

12% Less Than $20,000
9% $20,000 - $29,000
9% $30,000 - $39,000
9% $40,000 - $49,000
9% $50,000 - $59,000
11% $60,000 - $69,000
41% Over - $75,000
The Median HHI of POWER HITS 97.5 listeners is $70,000.

Marital Status: Most of POWER HITS 97.5 listeners are in relationships.

44% of POWER HITS 97.5 listeners are single.
44% of POWER HITS 97.5 listeners are married.
8% of POWER HITS 97.5 listeners are engaged.
4% of POWER HITS 97.5 listeners are other.

Occupation: POWER HITS 97.5 targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

15% Professional/Related Occupations
11% Management/Business/Financial
19% Sales/Office
6% Natural Resources/Construction/Maintenance
22% Other

Education: POWER HITS 97.5 listeners are well educated. Over 60% of POWER HITS 97.5 listeners have attended college.

10% High School Or Less
28% High School Grad
35% Some College
27% Collage Grad Or More 

Get exposure to thousands of potential customers each week with POWER HITS 97.5. 

Lifestyle Profile

POWER HITS 97.5 targets homeowners. 60% of POWER HITS 97.5 listeners own a home. A huge category with these consumers is home improvement and home decorating.

In the past year, many of POWER HITS 97.5 listeners have spent money on painting or wallpaper, remodeling bathrooms, and kitchens, landscaping, carpeting or floor covering, replacing windows, and other home improvements.

Activities: POWER HITS 97.5 attracts listeners who are very active in participating in exercise and fitness, biking, golfing, and hiking. 

HOT1079 listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

POWER HITS 97.5 targets listeners with purchasing power.

HOT  1079 Listeners

POWER HITS 97.5 has a wide demographic appeal with consumers who have purchasing power!

- POWER HITS 97.5 listeners purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes, and accessories.

Investments: POWER HITS 97.5 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: POWER HITS 97.5 attracts listeners who are very active in participating in exercise and fitness, biking, golfing, and hiking. POWER HITS 97.5 listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

POWER HITS 97.5 listeners are in their prime income and spending years.


Here's Why POWER HITS 97.5 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

POWER HITS 97.5 format allows advertisers to reach a large consumer group that can’t be reached with any other station.

POWER HITS 97.5 Coverage Map
100,000 WATTS